So what is ConvertKit?

ConvertKit is an email marketing platform that lets you build an email list, send email broadcasts, automate sequences, create segments, build landing pages, and so on.

When businesses don’t send emails to their subscribers, or they don’t even collect emails, they are leaving money on the table.

Email marketing has become a fundamental part of any business. It is practiced by huge companies like Amazon, Coach, Safeway, and many more because it simply works.

Many companies are even willing to discount your purchase if you give them your email address. They know it is an asset and can make more money in the feature because they can reach you whenever they want. However, they want, through a simple email.

You need an autoresponder or email marketing system to automate the process of sending emails to subscribers.

Learn all about the pros and cons of using ConvertKit and ConvertKit Review: Is it worth it for you?

WHAT IS CONVERTKIT?

ConvertKit is a reasonably new email service provider that came to the market. Since then, it has kept improving until it became one of the popular providers in the market.

It is a huge accomplishment that a new service like this competes among the leaders in this field.

IS ConvertKit RIGHT FOR ME?

Every business owner needs and must use email service providers to target customers through email without paying a single penny in advertising; that is a given fact.

When choosing the provider, there are several options out there. If you are looking at ease of use, headache-free, and designed for the non-techy platform, then I strongly recommend ConvertKit.

FORMS AND LANDING PAGES

Forms are used to get more subscribers to your list, usually by offering them something in return, like a free PDF.

ConvertKit allows you to create four forms: Inline, Modal, Slide-in, or Sticky bar.

Usually, the form layout is tested to work, and you won’t have to make much customization. You can embed those forms, or you can make them pop up.

As for landing pages, they are stand-alone pages where you can choose one of the 34 ready-to-use/customizable pages.

There are not many customization options, but, in return, the pages look very nice and modern.

LISTS VS TAGS IN CONVERTKIT

This was a little confusing for me when I first started using ConvertKit. With Drip, ActiveCampaign, and Aweber, the database was separated by lists; for example, I have a list of KRA Marketing, KRA Fitness, and other company.

However, with ConvertKit, you have one shared database separated by tags. If I have three companies called A, B, and C, the list is tagged with A, B, or C.

When you first start, you can import your subscribers if you have any within 2 minutes.

BROADCAST

Broadcast is where you send a one-time email to all or part of your subscribers.

You have to use the segment or tag if you don’t want to send it to all your subscribers. You also can test different titles by clicking the A/B button, where you can create another label. Then, after some time, the system tells you which works best.

The editor is a standard HTML editor, and I don’t think it could be easier than this.

AUTOMATION EMAILS

This is where you create a sequence of emails once, and the feature will automatically send it to all new subscribers. This is the point of autoresponders, which is why I use an email service provider.

This is a huge time-saving to have. All big players in the market do it, use it, and make huge bucks with it.

You can put complicated conditions to control your automated emails and make them act precisely how you want them to act.

CONVERTKIT EXCEL IN THE FOLLOWING AREAS

EDITING AUTOMATION EMAILS

I used Drip, ActiveCampaign, and Aweber. When I want to edit automation emails, the platform takes me away from the visual map of the automation, and I can edit or write the email.

With ConvertKit, it is different; when editing automation emails, your visual map of the automation moves to the left, where you can see it while editing your email. This is a perfect thing to have in an email provider platform.

POWERFUL SEGMENTATION

I never saw something like this in an email provider platform except ConvertKit. In one email, you can choose a specific sentence/word/paragraph to be seen only for certain people according to your segmentation.

This is powerful. For example, you can let only selected people see a link, coupon code,…….etc.

In the past, I sent a separate email to those selected people, but now, I don’t have to do that anymore.

BROADCAST EMAIL RESEND

I saw a handy and practical feature only with Drip and ConvertKit.

Broadcast emails are those emails sent to all or part of your subscribers; it is almost impossible for your email to be seen and opened 100%

So, you can send the email again to those who didn’t open it in a day or two, increasing your open rate.

CONVERTKIT PITFALLS

There is nothing perfect in our world, and don’t be surprised if I tell you ConvertKit is one of them 🙂

let’s see some of the things I didn’t like with ConvertKit

NO A/B TESTING FOR AUTOMATION SEQUENCES

A/B testing is when you want to test an email with a different title of different ….. etc., and the system shows you after a while which works well.

With ConvertKIT, you can A/B test the title in broadcast emails, but you can’t do it in automation emails.

COLD SUBSCRIBERS

With ConvertKit, subscribers who didn’t open emails in the last 90 days will be tagged as “cold,” and there is nothing you can do about it.

You have limited ability to deal with that.

VISUALLY APPEALING EMAILS

Emails in ConvertKit are done in a plain text format and are not visually appealing. Speaking for myself, all my emails ate purely text, and I don’t use templates.

For those who want to send templates and visually appealing emails, it won’t be available with ConvertKit.

But, if you know how to do HTML or CSS, you will be fine, and you can modify your emails how you want them to show.

LIMITED SET OF TRIGGERS TO AN AUTOMATION FLOW

A trigger is an action of an event that lets a subscriber join a specific automation sequence email.

ConvertKit has minimal triggers compared to other services like Drip or ActiveCampaign.

This might be good enough for some users, and others might need more. It depends on what you want.

CONVERTKIT PRICING

ConvertKit gives you 14 days trial period free after those 14 days are over, you have to pay according to how many subscribers you have.

IF PAID MONTHLY

• Up to 1000 subscribers $29/month
• 1000 – 3000 subscribers $49/month
• 3000 – 5000 subscribers $79/month
• More than 5000 subscribers get a quote.

IF PAID ON AN ANNUAL BASIS

• Up to 1000 subscribers $25/month
• 1000 – 3000 subscribers $41/month
• 3000 – 5000 subscribers $66/month
• More than 5000 subscribers get a quote

CONVERTKIT VS COMPETITION PRICING

Certainly, ConvertKit is one of the most affordable email services in the market.

SUBSCRIBERS	100	500	1,000	2,500	5,000	10,000	15,000
Aweber	$19	$19	$29	$29	$49	$69	$149
Active Campaign Lite	$15	$15	$29	$49	$89	$139	$225
Active Campaign Plus	$75	$75	$75	$135	$180	$269	$430
GetResponse (Basic)	$15	$15	$15	$25	$45	$65	$65
GetResponse (Plus)	$15	$15	$49	$59	$79	$95	$95
Mailchimp	Free	Free	Free	$9.99	$9.99	$9.99	$9.99
Drip	$49	$49	$49	$122	$122	$184	$246
MailerLite	Free	Free	$10	$20	$35	$50	$75
Benchmark	$11.89	$11.89	$18.69	$27.19	Contact	Contact	Contact
Ontraport	$79	$79	$79	$147	$297	$297	$497
Automizy	$9	$18	$29	$49	$69	$119	$119
ConvertKit	Free	$29	$29	$49	$79	$119	$149

CONVERTKIT PROS AND CONS

PROS	CONS
Lets you make simple landing paged without requiring a website	Reports are not in depth
Powerful segmentation and tagging system	Form design is limited
Broadcast Auto resend option
Regularly updated and improved
Helpful and solid support

HOW CAN I MAKE MONEY WITH CONVERTKIT?

As it is almost standard in the market, they have an affiliate program that pays a 30% recurring commission.

The platform is one of the popular services, and people can make good money with it.

CONVERTKIT FAQ

Let’s see some of the common questions people ask on the internet about ConvertKit and try to answer them.

DOES CONVERTKIT HAVE A FREE PLAN?

Currently, there is no free plan, but they have a 14-day free trial. After that, it depends on your plan, but it is paid.

WHEN SWITCHING TO CONVERTKIT, DO MY SUBSCRIBERS HAVE TO OPT IN AGAIN?

No, as long as they opted in sometime in the past, they don’t have to do it again. ConvertKit has some measures in place to make sure these subscribers are legit.

WHERE DO I GET SUPPORT?

ConverKit has one of the best support teams you can reach through live chat or email. Also, a Facebook group and community are ready to help you and answer all your questions.

for example, see below; I asked a question, and the community answered

DOES CONVERTKIT OFFER INTEGRATION WITH 3RD PARTY PLATFORMS?

Yes, it does.

It integrates with tons of 3rd party applications like Shopify, Clickfunnels, stripe, and many more.

CONVERTKIT AGAINST COMPETITION

Let’s see how ConvertKit stands against the competition in the market. I don’t think any platform is better than the other, but they all provide a little different service, so it depends on you and what exactly you want to do with the service.

let’s see first the price difference

SUBSCRIBERS	100	500	1,000	2,500	5,000	10,000	15,000
Aweber	$19	$19	$29	$29	$49	$69	$149
Active Campaign Lite	$15	$15	$29	$49	$89	$139	$225
Active Campaign Plus	$75	$75	$75	$135	$180	$269	$430
GetResponse (Basic)	$15	$15	$15	$25	$45	$65	$65
GetResponse (Plus)	$15	$15	$49	$59	$79	$95	$95
Mailchimp	Free	Free	Free	$9.99	$9.99	$9.99	$9.99
Drip	$49	$49	$49	$122	$122	$184	$246
MailerLite	Free	Free	$10	$20	$35	$50	$75
Benchmark	$11.89	$11.89	$18.69	$27.19	Contact	Contact	Contact
Ontraport	$79	$79	$79	$147	$297	$297	$497
Automizy	$9	$18	$29	$49	$69	$119	$119
ConvertKit	Free	$29	$29	$49	$79	$119	$149

CONVERTKIT VS DRIP

Aside from the price difference, which is Drip is much higher, Drip has more features and functions directed to eCommerce. ConvertKit is still at the starting point of getting into eCommerce, but it doesn’t compete with Drip at all.

CONVERTKIT VS DRIP VERDICT – If you are doing eCommerce, go with Drip; otherwise, you can go with ConvertKit

CONVERTKIT VS ACTIVECAMPAIGN

At the lower level, ActiveCampaign is cheaper, but it gets almost the same when you have more subscribers.

ActiveCampaign has more complex and complicated triggers, tags, and automation, but, ConverKit is easy to use and beginner-friendly.

One thing I don’t like about ActiveCampaign is they don’t allow affiliate links in emails. But, what I do is I link to my website and then, from there, to my affiliate programs.

CONVERTKIT VS ACTIVECAMPAIGN VERDICT – If you are looking for a simple-to-use and beginner-friendly platform, use ConvertKit. If you are looking to do complicated automation emails, then go with ActiveCampaign.

CONVERTKIT VS AWEBER

The price of Aweber is a little cheaper than ConvertKit. I can’t find anything else to recommend Aweber over ConvertKit.

CONVERTKIT VS AWEBER VERDICT – If you want a lower price, go with Aweber. Otherwise, I recommend ConvertKit over Aweber.

CONVERTKIT VS MAILCHIMP

However, MailChimp is offering the first 2000 subscribers free; I never liked it for the following reasons:

• They don’t allow affiliate links
• Complicated-to-use and ugly automation
• tagging features that are not available with Mailchimp

CONVERTKIT VS MAILCHIMP VERDICT – No question about that. I go with ConvertKit.

FINAL THOUGHT ABOUT CONVERTKIT

As I said above, the platform is relatively new to the market, but in short years, it has become one of the leading email services.

It is directed to bloggers, content creators, and affiliate marketers. It is easy to use and powerful, with some limitations.

They even offer a trial period you can take advantage of and see for yourself.