ACTIVECAMPAIGN PRICING: Take your email marketing to the next level

In this ACTIVECAMPAIGN PRICING article, I am going to tell you everything you need to know about the product, so; you can start or take your email marketing to the next level.

I am sure you have heard the saying that goes “The money is in the list” right? and that is true, the list is the contact list that you have and they opt-in to receive your emails.

You, as an affiliate marketer/online marketer, can reach them anytime you want without spending anything for that traffic or to reach them. The list is yours and you own it. In order to do that, you need an autoresponder or email marketing system because it doesn’t look professional and it is labor-intensive to use a regular email like Hotmail, Gmail, or even the email you have like info@yourbusiness.com.

In this review of ActiveCampaign, we will talk about email marketing and autoresponders in detail.

WHY DO I NEED AN AUTORESPONDER?

This is a good question. A related question is why e-mail marketing?

There are two reasons why anyone who has any form of the website needs email marketing and needs an autoresponder:

  • REASON#1 – The money is on the list. Email marketing works and that is why it is used by big companies like Amazon, Old Navy, and others. Traffic to your website is the most important factor in making or breaking your online existence. A website without traffic is like a shop in a desert. Nobody sees it, no one comes to it, no one buys from it. People pay for traffic, and people pay to get others to subscribe to their mailing list. What happens if you have subscribers and you are using email marketing? In that case, you create your own traffic, you can reach your subscribers anytime you want and generate that traffic to make money.
  • REASON#2 – Time-saving Machine. It is a matter of set it and forget it. let me clarify what I mean here. See for example my main website https://www.kramarketing.com/ you will see it as shown below

Any person who subscribes to this form will be getting an email from me every 2 or 3 days. The point is, I don’t write the email for each person who subscribes, rather, it is automatic, I set it up once and it continues to work for all future subscribers.

WHAT IS ACTIVECAMPAIGN?

Activecampaign is an email marketing and CRM platform that allows you to automate emails to your subscribers. so, in short, it is used for the following:

  • Creates forms to collect email
  • Sends automated emails to your subscribers
  • Sends a broadcast to your subscribers
  • Sends messages to your subscribers
  • Gives Analytical report about the emails you sent

UNIQUE FEATURES WITH ACTIVECAMPAIGN

Here is what I liked most about activecampaign,

THE ABILITY TO SHARE AUTOMATION SEQUENCES

This reminds me of Clickfunnels, where you can share funnels. Here you can share the automation email that you build.

Activecampaign Pricing

This can be implemented as a lead magnet, for example, create automation sequence follow up and use it to attract people and use it as a bonus

IT HAS AN AFFILIATE PROGRAM

You can use the platform and marketing to earn a 30% commission is a feature that I was missing when I haw using Drip. It is a great platform for promoting itself. For example, what we said about sharing automation emails, give people the automation as a bonus as long as they have activecampaign, if they don’t have, there are many people who will get a plan using your affiliate link because they want those automation emails so much. And…… You earn the commission.

ACTIVECAMPAIGN PRICING

LITEPLUSPROFESSIONALENTERPRISE
$15/mo$75/mo
$175/mo
$309/mo
$25/mo
$75/mo
$175/mo
$309/mo
Unlimited sending
Everything from Lite
Everything from Plus
Everything from Professional
Email Marketing
Unlimited sending
Unlimited sending
Unlimited sending
Send Newsletters
CRM w/ Sales Automation
Site Messaging
Custom Reporting (Beta)
Marketing Automation
Contact & Lead Scoring
Attribution
Custom Mailserver Domain
Chat & Email Support
Contact & Lead Scoring
Predictive Sending  ML
Custom Domain
Up To 3 Users
Deep Data Integrations
Win Probability  ML
Dedicated Account Rep
Custom User Permissions
Split Automations
In-depth Onboarding
Custom Branding
Up to 50 users
Free Design Services
One on One Training
Free Social Data
SMS Marketing
Phone Support
Conditional Content
Uptime SLA
Up to 25 users
Unlimited User

Activecampaign pricing is not that cheap and it is not that expensive. It is reasonable especially taking into consideration the power and functionality it provides.

WHY I SWITCHED FROM DRIP TO ACTIVECAMPAIGN?

I have been using Drip for more than 3 years and recently I switched to Active campaign. First of all, Drip is a great autoresponder with great features and functions, but, it was not what I needed. Let me list the reasons for my decision:

1. PRICE

  • The minimum price with Drip is $49/month
  • Activecampaign starts at $15/month

2. AFFILIATE PROGRAM

I am an affiliate marketer, I like to earn money in affiliate programs like Clickfunnels, Activecampaign, and others while using the platform. Drip doesn’t have affiliate program but, Ac has one.

3. CUSTOMER SERVICE

If I have a problem with something and I call, I like to talk to a human to help me. With activecampaign, I can actually call and talk to a person. But, with Drip, you can chat online or send an email.

4. DIRECTION

Drip has features and functions that are more than I needed. It is mostly directed towards e-commerce. I am an affiliate marketer, Don’t have an e-commerce store. So, I am paying for things that I don’t need and I don’t use them.

But, again, Drip offers 14 days free trial that you can use and decide for yourself.

ACTIVECAMPAIGN PROS AND CONS

PROSCONS
Easy to use and powerful automation platformLearning curve can be long because it contains a lot of features
Detailed reporting that I never saw with any other automation platform
Highest number of delivery comparing to other platforms
They offer free migration if you want to move from other providers

ACTIVECAMPAIGN VS AWEBER

Both platforms suppose to do the same thing and suppose to have the same or very similar functions. Let’s see who wins in different categories here

USER EXPERIENCE

AC has more functions and power than Aweber, you will think Aweber is easier to use. But, the opposite is true. When it comes to user experience and ease of use, Activecampaig is the absolute winner.

DESIGNS

AC gives you around 40 templates that you can edit/modify if you wanted. Aweber gives you more than 150 templates. When you consider the number of templates, Aweber is better, but, when you consider the flexibility of the modernity of the templates, AC is much better than Aweber.

AUTOMATION

Automation emails with activecampaign are perfect and I think it is as good as it gets. With Aweber, It is a little confusing and the learning curve can be long compared to AC.

SUBSCRIPTION FORMS

This category comes to a personal choice.

With AC if you are on a low price package, you are given only one generic form. But, if you are on a plus or higher plan, you are given more choices and ease of use

With Aweber, you have more options, more features, and more flexibility when it comes to forms. In my case and many people, I don’t use the ready forms and I make my own forms using Elementor.

REPORTING

As I mentioned in the Pros and Cons section, reporting with activecampaign is one of the best-detailed reporting I have even seen. So clearly AC takes this category. With Aweber, there are only basic reports available.

DELIVERABILITY OF EMAILS

This is the most important thing with your emails. you don’t want them to end up in the junk folder and marked as spam. When comparing AC and Aweber, AC deliverability is higher than the deliverability of Aweber according to this

INTEGRATION

Both AC and Aweber provide a good integration system and people are happy with both.

SUPPORT

I like the support of Activecampaign, they offer chat, email, and phone line. To be honest, I never tried the support of Aweber, what I read on the web, some are happy and some are not with Aweber.

PRICING

This depends on what package you wanted to take and what are your needs. Generally, ActiveCampaign starts at $15/month and Aweber starts at $19/month

ActiveCampaign vs AWeber Summary

As you can see above, Activecampaign wins in most categories when compared with Aweber. Based on that fact, We can say that AC is definitely much better than Aweber. It is also cheaper and they offer 14 days free trial, so why not try it!

WHAT I DIDN’T LIKE WITH ACTIVECAMPAIGN

When I first started with AC, and I discovered that they don’t allow affiliate links like drip, I was a bit worried. I am an affiliate marketer and affiliate links are the bloodline of my business.

When I searched on the net and saw what people do to combat this problem, I was relieved. Here is what I do:

  • Instead of affiliate links in my emails, I forward them to my landing pages, then from there, I redirect to where ever I want to send them when it is very easy to do and it is all over youtube.

That means It is a very important thing to have a website if you are an affiliate marketer and want to use Activecampaign. For me, it was very much worth it. with drip, I was paying $49/month. Now I pay $25/month

ACTIVECAMPAIGN PRICING COMPARISON

SUBSCRIBERS1005001,0002,5005,00010,00015,000
Aweber$19$19$29$29$49$69$149
Active Campaign Lite$15$15$29$49$89$139$225
Active Campaign Plus$70$70$70$125$169$249$399
GetResponse (Basic)$15$15$15$25$45$65$65
GetResponse (Plus)$15$15$49$59$79$95$95
MailchimpFreeFreeFree$9.99$9.99$9.99$9.99
Drip$49$49$49$122$122$184$246
MailerLiteFreeFree$10$20$35$50$75
Benchmark$11.89$11.89$18.69$27.19ContactContactContact
Ontraport$79$79$79$147$297$297$497
Automizy$9$18$29$49$69$119$119
ConvertKitFree$29$29$49$79$119$149

ACTIVECAMPAIGN VS COMPETITION SUMMARY

Let’s see a summary when we compare AC with competition and my recommendations

ACTIVECAMPAIGN VS AWEBER

As we saw above, AC wins in almost every category. I don’t see why someone takes Aweber over AC at all especially when Aweber charges for duplicate subscribers

My Recommendation – ActiveCampaign

ACTIVECAMPAIGN VS DRIP

When it comes to price, AC is much cheaper. aside from that, it depends on what you want the platform for. Drip has more features and functions that are used in eCommerce but are not used in affiliate marketing or a simple blog.

In my case when I was using drip, I was not using all the functions that I was paying for so, I switched.

My Recommendation – For eCommerce get Drip, otherwise get AC

ACTIVECAMPAIGN VS COMVERTKIT

AC is a little cheaper to start but it gets almost the same as ConverKit. But, where AC takes the winning price over ConvertKit is, it has more complex automation and has many more triggers and tags.

My Recommendations – ActiveCampaign

ACTIVECAMPAIGN VS GETRESPONSE

I am testing GetResponse at the moment and I will be giving my honest review and comparison very soon.

My Recommendation – TBD soon

HOW TO MAKE SURE YOUR EMAILS DON’T END UP IN JUSK MAIL?

In general, you should avoid being “salesy” in your emails, you should avoid using phrases like Debt-free, Free, Earn,…..etc.

The best thing is, to tell a story without pushing for sales then put a link without telling people to buy anything.

After you do that, you should consider checking your email score with a 3rd party service provider. Usually, they are paid service but, some of them allow you to use certain number of time for free.

I use the service https://www.mail-tester.com/ that allows you to check your score 3 times a day for free

LET’S TRY TO TEST ONE OF MY EMAILS TOGETHER

Here is the email I wrote but didn’t send it yet

I click “next” then at the bottom, I see a green button that says “Send a test” put the email address that the 3rd party platform gives you.

Then click “Send Test”

Then go to the 3rd party platform and check your score

This test gave me 9.2/10 which is very good. And below that. it gives you all the reasons for the deduction that you can click and deal with if you want to

MY FINAL THOUGHTS ABOUT ACTIVECAMPAIGN

Being an affiliate marketer since 2016, and trying most branded autoresponders, there is no doubt in my mind that so far, activecampaign is the best when taking functionality and price into consideration.

The platform is user-friendly, reasonable price, and high deliverability of emails. If you are an online marketer or have an e-commerce store and don’t use automated emails, you are leaving money on the table. Take advantage of the 14 days free trial and see if you like it.

On this Activecampaign Pricing article, I hope I gave a complete reference and a complete information about the topic.

MY BONUSES WHEN SIGNING UP WITH ACTIVECAMPAIGN

When you sign up with AC paid plan using my link, here are the bonuses you get from me. Just email your proof of purchase to support@kramarketing.com and I will send you your bonuses.

  1. Tier5 Mega Software Bundle and Group Convert
  2. Lifetime Recurring Affiliate Programs List
  3. Million Dollar Ad Swipe Library
  4. 5 Easy steps to affiliate marketing ebook

USEFUL LINKS

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